A robust and scalable Content Management System (CMS) solution that customizes to your needs.
In simplest terms, a CMS is a software package that facilitates the creation, publishing, distribution, organization and management of online content. As you will see below, most CMS look very similar to word processing software, like Microsoft's Word.A CMS not only creates the structure of how information- articles, video, design elements and images- will be presented, it gives all of the tools for populating a website.
A CMS assists the web editor by providing tools for the creation of content, the publishing of the content, and, ultimately to archiving and storing the content. Depending on the client's needs and staffing, the CMS can be designed for use by a highly technical webmaster or can be so simple and intuitive that even the most technologically challenged editors can use it effectively.
CMS: Management Tools
Of course, a CMS can provide many more tools than just editing tools. The CMS can be designed to handle a variety of sophisticated management tools as well. A CMS can provide a wide range of work flow tools. These tools allow a company to provide a series of permissions for all users. For example, you can have multiple "authors" in your company, individuals who are assigned to write content that will appear on the company website.
A CMS can limit the powers of these authors, giving them the power to submit an article, but not to edit or publish. Once the story has been written, a CMS can automatically send out an alert to an editor, who then has authorization to change and update content. Your CMS may give your editors the power to edit copy in the system, but not give the editors the power to publish the story online. In this case, the power to publish (final approval and review of a story), will just be in the editor-in-chief's hands. Some companies will only provide authorization to publish in the hands of the legal department.
The CMS can also set rules for who can author different sections of the website. If you have an ecommerce site, you might limit updates to inventory to your product managers. Similarly, if you have an "In the News" section, access may be limited to members of your communications team. Also, a CMS can used for image, video and banner management. If programmed correctly, most CMS have the capability to allow for the addition and removal of images and videos from galleries. This can also be used to change specific banners on pages where an ad might be placed. Keeping content fresh is essential in the Web 2.0/3.0+ environment, and having a CMS is a great tool to give your company the ability to do this.